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address cleansing

Your customer address data is a valuable business asset and correct information is vital to engage and communicate with your customers efficiently; mitigate compliance risks, improve cash flow, reduce wastage, control production costs and drive direct sales.

All this can be achieved by keeping your address data up to date and in line with the Royal Mail’s postal address file (often referred to as PAF)

Our Address Cleansing process will ensure your address data is in line with PAF files and as such ensures the delivery of your mail as you would have intended.

Once processed, results will be returned to you over three separate tabs to confirm:

  • Data already in line with Royal Mail Records
  • Data corrected and now in line with Royal Mail Records
  • Rejected data which can be passed for our bureau checking service (if you wish)

Key features:

  • Ensure accurate postal address data
  • Demonstrate a responsible marketing approach
  • Safeguard your corporate reputation by avoiding bad publicity
  • Identify and reduce mail wastage and cost
  • Update missing address elements
  • Increased delivery rates and reduce returns
  • Provides a better brand experience for customers

Data cleansing services

Simply place your order today, using the buy button below and provide the data you want examining and we will send you a report of clean data, together with a list of any items we could not identify within 24 hours.

Click here to download an example report

£10.00 (Subscription required) per 1000 records (minimum order £25)


All pricing is shown net of Value Added Tax (VAT).

Order today or contact us for more information and available volume discounts.

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What is address cleansing?

Address cleansing, which is also referred to as address verification or address validation is the process of screening existing subject address data and confirming its accuracy. Address verification checks will then provide the correct data and format the files to meet the official postal format.

Why would a business need data cleansing and what are the benefits?

Did you know that there are over 9,000 property moves each day? There are sadly over 1600 deaths each day. There are an average of 300 changes to P.A.F (Postcode Address File – a database that contains all know delivery points and postcodes in the UK) each day due to operational structures of the postal delivery system managed by Royal Mail). It’s also estimated that 1 in 5 businesses lose a customer each day due to inaccurate addresses. You can probably work out from this that data ages very quickly.

Identeco’s address cleansing services help businesses and organisations to stay sharp when it comes to their customer and prospecting data. Using our address cleaning and validation services, we can help maximise the quality of their data – whether that be B2B or B2C, which in turn will help drive better performing communications, elevate customer satisfaction and increase sales opportunities.

We use trusted worldwide data sources to offer the most comprehensive and trusted service to our subscribers.

What are the benefits of address cleansing?

Engaging with your prospects and customers is something your business will be doing every day – whether this be via telesales services, digital marketing communication or branded mail services. We all know that these activities are a solid way of increasing sales and promoting your brand. However, in 2018, handling data became a little trickier and organisations had to change their way of working to meet GDPR guidelines – and overall, this is being managed well. However, there is one clause than many businesses are overlooking: GDPR article 5 states that all (opted in and authorised data) personal data to be kept clean and accurate to meet compliance regulations. (It’s important to note here that if you are storing any personal data that is not positively opted in, you need to delete it). Our address cleansing (and all our data cleansing and enhancement services) enables businesses to meet these requirements.

By regularly cleansing your data, you can achieve the following benefits:

  • Avoiding fines for non-compliance
  • Improved customer experience
  • Increased engagement in targeted communications
  • Create more sales opportunities
  • Reduce wastage and admin of returned mail
  • Better decision making

How does the service work?

You’ll be pleased to hear that identeco will do the legwork for you.

As a subscriber to identeco Business Support Toolkit, our data cleansing services will help you to identify where your address files have missing information, are duplicated or incorrect. In those areas, identeco will advise where we can enhance or improve your address data, providing a count and cost per unit. Once we have completed a full address cleanse, reformat to P.A.F and run a final screen for accuracy, we will return it to you in an agreed format and deliver it securely to your identeco dashboard.

Sign up for a subscription to identeco Business Support Toolkit and begin using our Data Cleansing & Support Toolkit immediately.

This service is only available to our Business Support Toolkit subscribers. To subscribe to the Business Support Toolkit, click here. Once you have subscribed you can begin to access our address cleansing services immediately, as well as all our data enhancement solutions.

For more information on the Business Support Toolkit or any of the services contained within this product, drop us an email or contact the team to arrange a free trial or quick 10 minute demo.