EMAIL APPENDING Enrich your email data
Improve your email marketing performance with email appending
Email Appending
There are 4.3 billion email users throughout the world - that's over half the population. From that figure, there are 85% of us using email daily - checking, sending, or receiving. With those kinds of numbers, it is understandable why email is considered the most effective communication method for a huge percentage of the population.
For businesses, email enables volume contact campaigns across a host of business applications, helping you reach more customers and get your message heard. However, recent statistics have shown that between 20% of email addresses are incorrect due to being entered incorrectly, people using multiple addresses, or changing jobs. This creates 'hard bounces' and returned emails which is frustrating for the sender.
As a subscriber to identeco, you have access to our email appending services which provides you with accurate and compliant email addresses to improve your customer experience, aid customer retention, accelerate cash flow, increase revenue, and build more predictive customer contact campaigns. To get started, supply the data you wish to append via our secure online portal, and we will send you a report of updated email addresses, together with a list of any items we could not identify within 24 hours.
Accuracy
Eliminate invalid email addresses and remove duplicates
Grow your audience
Obtain GDPR compliant b2b email addresses
Improve ROI
Reduce wasted marketing spend and demonstrate a responsible approach
Execute best practice
Safeguard your brand reputation and avoid fines for nuisance marketing
Enhance data
Update missing elements in your database
Improve brand reputation
Provide a better brand experience for your customers
What are the benefits of email appending?
All businesses rely on good data and your customer list is probably one of your organisation's greatest assets. Long before the advent of digital marketing, direct mail, lettering, and telephone contact was the best way of engaging with your customers but in this digital age when most customers are digitally connected 24-7, it makes sense to reach them via their inboxes. However, you are only as good as the data that you have.
Email data ages with time; but that's not the only reason regular email appending should be part of your internal processes; errors such as typos, fake email addresses used in sign-up forms, people leaving jobs or changing titles, domain name changes, unmonitored emails, missing letters or digits, or a recipient passing away - all of these will have an impact on the quality of your email data and can be the difference between you engaging with your target audience or customer base, or getting a 'hard bounce back' (A hard bounce back indicates that the recipient email address is no longer functional, unlike a soft bounce back where the user's inbox may be full, a server being temporarily down, or the message being too large).
So, it's good business sense to keep data sharp through appending.
How can identeco help?
Whilst email is an effective method of engaging with your customers and prospects, not many companies are fully aware of data appending and how it can increase ROI on your communications. It is surprising how many 'experts' in digital marketing are working with defunct email data.
As part of a subscription to the Business Support Toolkit, our subscribers have access to many data appending services, including email appending. identeco will screen against various data points to identify out-of-date, missing, or incorrect emails in your data and then return to you a comprehensive, updated database of email addresses to make your engagements more effective and give you a greater return on investment.
Our email appending services are only available to subscribers of identeco's business support toolkit. Once you have subscribed, you can simply upload your database to our secure online portal and identeco will advise where we can improve email addresses and fill in any gaps, providing a count and cost per unit. Once the data is appended, we will return it to you in an agreed format and deliver it securely to your identeco dashboard.
We use trusted worldwide data sources to offer the most comprehensive service to our subscribers.
What our customers say
The team at identeco have been a pleasure to deal with and have gone above and beyond to deal with our bespoke needs. They have enabled us to improve our business strategy and make us feel more comfortable in the businesses we are trading with. I would not hesitate to recommend their services to any business that require such piece of mind when trading in the B2B market space. We look forward to being a valued client for many years to come
Bobby Russell
Managing Director at Contact FinanceWe have used identeco's service for several months and found it to be excellent value for money.
Sean Hemmings
Credit ReformBrilliant product and team. This is our second year using the product and it has been very useful. The identeco system itself is user friendly, with large levels of easily readable and useful information. The supporting team are friendly and knowledgeable.
Kevin Billingham
CFS Representative Senior at FedEx Express UK LimitedI've used identeco several times now and it's provided me, as a freelance Social Media Manager, with a huge amount of reassurance when considering taking on new clients. I've been able to check their financial status and I can be pre-warned if they don't have a favorable payment history!
Laura
Social Media Manager at Virtually SavvySuch excellent value for money. I use the portal everyday for checking out business stability. Marketing lists have enabled me to reach my audience and increase business growth
Sonya
Managing Director at Adore Your OutdoorsThe interface is really easy to use and the information available on companies performance helps us decide to extend credit and on what terms. The mail data available is an added bonus and the annual cost is amazing. Customer support is real people. and I cannot recommend a credit check and business support package that is better value
Guy Sinclair
Managing Director at Modus Agencyidenteco is a great platform for any business. It provides a great service and at a great price. We were slow to start but now use the service at least once a day. The team even set up a free training session to ensure we get the best from the software.
Andy
Managing Director at Hayward MillerVery good
EU Radici Ltd
Fantastic Product. For the price, I had a slight reservation as to how helpful this was going to be. I should NOT have been worried - 5 Stars and an Excellent Product!
RJ
Ops Director at Richard Jefferies LimitedGreat product, great service - Easy to use tool that helped our marketing campaign. The data was good quality and very useful. Customer service was really quick and efficient whenever I had a question, which makes the whole thing even better!
Ceri Rogers
Managing Director at NS Events Group LtdService is good, and the turnaround for traces is fast. Highly recommend.
Rebecca
Legal Clerk at Ward HadawayI have used the service on a few occasions to check out businesses details and have been impressed by their service and how thorough the details are. With one particular company highlighted to me that it was not safe to do business with them - so it made me think twice about engaging them. Their customer service is excellent too and all the staff are extremely helpful if you get stuck.
Sadie Skipworth
Social Media Manager at Sadie Skipworth Social MediaExcellent, friendly service with fast turnaround of the results. Just what I was looking for!
Alison Miller
Senior Research Executive at Scott Porter ResearchBeing able to obtain information in one place saves time, and the fee charged on an annual basis is cost effective.
Mike
Managing Director at Debt Solve UKThe portal has become an intrinsic part of our account opening process; giving us the ability to understand credit terms for our customers and set them accordingly. For the price, it's become invaluable to our business.
Oliver
Sales Director at CJUK
