Avoid the dreaded bounce back. Our reports will make sure your email data is valid
Avoid the dreaded bounce back. Our reports will make sure your email data is valid

email appending

Email is an effective and a preferred method of communication for a huge percentage of the population; and a cost effective tool for volume contact campaigns across a host of business applications, helping you reach more customers for whatever reason. identeco can append (consented) email addresses for individuals and businesses providing you with accurate and compliant email addresses to improve your customer experience, aid customer retention, accelerate cash flow, increase revenue and build more predictive customer contact campaigns.

Key features:

  • Obtain (GDPR) compliant email addresses
  • Grow your subscriber lists
  • Reduce DSO and improve cash flow
  • Update relevant or missed content in your database
  • Reach more customers for greater market penetration
  • Increase brand loyalty through frequent customer contact

Email appending service

Simply place your order today, using the buy button below and provide the data you want examining and we will send you a report of updated email addresses, together with a list of any items we could not identify within 24 hours.

Click here to view an example email appending report.

£5.00 (Subscription required) per 100 records (minimum order £25)

All pricing is shown net of Value Added Tax (VAT).

Order today or contact us for more information and available volume discounts.


What is email appending?

Email appending is the process of supplementing a valid email address to an incomplete contact in your CRM or client database. Email appending – often known as email validation or email verification – is where a third-party supplier, such as identeco, can apply the correct email address to your data.

Email appending is the quickest and most effective way of sharpening data to increase its performance.

What are the benefits of email appending?

All businesses rely on good data and your customer list is probably one of your organisation’s greatest assets. Long before the advent of digital marketing, direct mail, lettering and telephone contact was the best way of engaging with your customers but in this digital age when most customers are digitally connected 24-7, it makes sense to reach them via their inboxes. However, you are only as good as the data that you have.

Email data ages with time; but that’s not the only reason regular email appending should be part of your internal processes; errors such as typos, fake email addresses used in sign up forms, people leaving jobs or changing titles, domain name changes, unmonitored emails, missing letters or digits, or a recipient passing away – all of these will have an impact on the quality of your email data and can be the difference between you engaging with your target audience or customer base, or getting a ‘hard bounce back’ (A hard bounce back indicates that the recipient email address is no longer functional, unlike a soft bounce back where the user’s inbox may be full, a server being temporarily down, or the message being too large).

So, it’s good business sense to keep data sharp through appending.

How can identeco help businesses with their email appending or email validation needs?

Whilst email is an effective method of engaging with your customers and prospects, not many companies are fully aware of data appending and how it can increase ROI on your communications. It is surprising how many ‘experts’ in digital marketing are actually working with defunct email data.

As part of a subscription to the Business Support Toolkit, our subscribers have access to many data appending services, including email appending. identeco will screen against various data points to identify out of date, missing or incorrect emails in your data and then return to you a comprehensive, updated database of email addresses to make your engagements more effective and give you a greater return on investment.

How does the service work?

Our email appending services are only available to subscribers of identeco’s Business Support Toolkit. Once you have subscribed, you can simply upload your database to our secure online portal and identeco will advise where we can improve email addresses and fill in any gaps, providing a count and cost per unit. Once the data appended, we will return it to you in an agreed format and deliver it securely to your identeco dashboard.

Sign up for a subscription to identeco Business Support Toolkit and begin using our email appending services immediately.

This service is only available to our Business Support Toolkit subscribers. To subscribe to the Business Support Toolkit, click here. Once you have subscribed you can begin to access Data Cleansing and Support Toolkit, which includes our email appending services.

For more information on the Business Support Toolkit or any of the services contained within this product, drop us an email or contact the team to arrange a free trial or quick 10 minute demo.