UK consumers generate millions of pounds of postal sales each year, the majority welcome the information and special offers they receive by post. However, some people take a different view by registering their preference not to receive unsolicited mail.
The Mailing Preference Service (MPS) is a list of names and addresses maintained by the Direct Marketing Association (DMA) of people who have indicated that they do not want to receive unsolicited marketing information in the post. Screening your direct marketing lists against this register is a requirement if you are a member of the DMA and is best practice. By using our MPS files to enhance your database, you ensure that you only contact legitimate customers and prospects.
Thousands of names and addresses are being added to the MPS every day, ensure your prospect database is fully up to date and follow recognised best practice procedures by regularly screening your database against the MPS register.
Simply place your order today using the buy button below and provide the data you want examining and we will send you a report of clean data, together with a list of any items we could not identify within 24 hours.
Mail preference screening or MPS is a free service that was set up in 1983 and funded by the direct mail industry to enable consumers to protect themselves from unsolicited marketing by removing their names and addresses from lists used by marketers and telesales operations. It is fully supported by the Royal Mail and many other trade associations such as the Information Commissioner’s Office (ICO). Whilst it is not legally binding, there are fines for organisations that repeatedly fail to carry out the correct due diligence in making sure that they do not contact anyone who has placed themselves on the Mail Preference Service Consumer File list; The Consumer Protection from Unfair Trading Regulations 2008 states that an organisation “shouldn't repeatedly contact someone if they've asked not to be contacted” and for companies that continue to ignore a consumer’s requests to not be contacted, fines have been applied.
The mail preference service is an effective tool to build trust with your customers and avoid any bad PR, but access to the list can be costly.
To use the mail preference service screening service, businesses need to register to take out an MPS licence – and an annual licence can set a business back £1,200 + VAT. However, when using any of identeco’s data cleansing, enhancement or appending services, we can also screen your data against the MPS register and advise which contacts on your database you should not be sending unsolicited mail to. (We can also advise which contacts appear on the commercial telephone preference list and the standard telephone preference list, which works the same way). As the MPS list is updated daily, organisations that send regular marketing communications by post should make regular screening part of their processes.
Our mail preference screening services are only available to subscribers of identeco’s Business Support Toolkit. In addition to all of the services that are available with your subscription, identeco subscribers can quickly and easily upload a database or spreadsheet of their contacts and addresses and identeco will run those through the MPS register. By applying this process to your data, you will demonstrate good business practice, a responsibility to data compliance and build trust with your customers. Once identeco has screened your database, we will return your comprehensive telephone list to you, via your personal identeco dashboard. Our MPS screening is costed by units.
This service is only available to our Business Support Toolkit subscribers. To subscribe to the Business Support Toolkit, click here. Once you have subscribed you can begin to access Data Cleansing and Support Toolkit, which includes our telephone matching services.