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ADDRESS APPENDING Enhance the performance of your data

Accurate and effective address cleansing and appending service

Address Appending

Did you know that there are over 9,000 property moves each day? There are sadly over 1600 deaths each day. There are an average of 300 changes to P.A.F (Postcode Address File - a database that contains all known delivery points and postcodes in the UK) each day due to operational structures of the postal delivery system managed by Royal Mail. It's also estimated that 1 in 5 businesses lose a customer each day due to inaccurate addresses. You can probably work out from this that data ages very quickly.

identeco's address appending services help businesses and organisations to stay sharp when it comes to their customer and prospecting data. Using our address cleansing and validation services, we can help maximise the quality of your data - whether that be b2b or b2c, which in turn will help drive better performing communications, elevate customer satisfaction, and increase sales opportunities.

Simply provide the data you would like examined and we will send you a report of clean data, together with a list of any items we could not identify within 24 hours.


Ensure accurate postal address in line with P.A.F and Royal Mail records

Improve ROI

Reduce wasted marketing spend and demonstrate a responsible approach

Execute best practice

Safeguard your brand reputation and avoid fines for nuisance marketing

Enhance data

Update missing elements in your database

Improve brand reputation

Provide a better brand experience for your customers

Streamline data

Remove duplicates and rejected data

What are the benefits of address cleansing?

Engaging with your prospects and customers is something your business will be doing every day - whether this be via telesales services, digital marketing communication or branded mail services. We all know that these activities are a solid way of increasing sales and promoting your brand.

However, in 2018, handling data became a little trickier and organisations had to change their way of working to meet GDPR guidelines - and overall, this is being managed well. However, there is one clause that many businesses are overlooking: GDPR Article 5 states that all (opted-in and authorised) personal data is to be kept clean and accurate to meet compliance regulations. (It's important to note here that if you are storing any personal data that is not positively opted in, you need to delete it). Our address cleansing (and all our data cleansing and enhancement services) enable businesses to meet these requirements.

By regularly cleansing your data, you will avoid fines for non-compliance, improve your customer experience, increase engagement in targeted communications, create more sales opportunities, reduce wastage and the admin of returned mail and execute better decision-making.

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How does the service work?

As a subscriber to identeco Business Support Toolkit, our data cleansing services will help you to identify where your address files have missing information, are duplicated, or incorrect. In those areas, identeco will advise where we can enhance or improve your address data, providing a count and cost per unit. Once we have completed a full address cleanse, reformatted to P.A.F and run a final screen for accuracy, we will return it to you in an agreed format and deliver it securely to your identeco dashboard.

We use trusted worldwide data sources to offer the most comprehensive service to our subscribers.

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