Data is often cited as a key business asset, with customer and prospecting lists a vital resource for growing and thriving businesses. However, with so many businesses falling foul of data regulations, it is not only prudent but the law, to regularly review business data for preference screening, accuracy, validation, not to mention data security to prevent your communications falling into the wrong inboxes.
With the Information Commissioners Office (ICO) now moving to a much firmer approach on data management and screening, it is vital that organisations execute the 28-day rule, where firms are legally obliged to audit all data used for cold calling and mailings against the Telephone Preference Service (TPS), Mail Preference Service (MPS) as well as Corporate Telephone Preference Service (CTPS). You might want to read that again: it is the law to carry out data screening every 28 days. This rule is supported by many governing bodies including the Federation of Small Businesses (FSB)s, British Chamber of Commerce (BCC), Data Marketing Association (DMA), Financial Conduct Authority (FCA) as well as the Solicitors Regulation Authority (SRA) and TPS Checker. There are steep financial penalties for not screening data so it should be a clear and consistent process in your business.
But be honest, when was the last time your data had a true overhaul? We are sure that in May 2018 when GDPR (General Data Protection Regulations) came into force, you reviewed all customer data in line with the new laws but since then have you revisited this data to check that it is still correct, compliant, and valid? If you answered no, you are not alone. It is a tiresome task which often results in taking staff away from their core jobs for a laborious, time consuming exercise.
If only there was a cost-effective, efficient data audit service available at the touch of a button?
Say hello to identeco’s data audit service which provides straightforward, reliable screening of your data against TPS/MPS/CTPS and GDPR registers. Simply upload your database in excel format to our secure online portal and we will run an audit health check. We will also advise where telephone numbers are no longer valid, subjects are no longer at the address you hold, and screen against the mortality register for deceased individuals on your database. We will return your data via the secure portal.
The data audit service is included in the identeco Business Support Toolkit subscription which is available for an annual fee of £79.95. There is no additional charge for screening the data and there are no limits of how many times or how much data you can screen, so you can safely meet the ICO’s 28 day rule.
You will have the option once we return your screened data to view where enhancements can be made; we will advise where we can make improvements (updated telephone, address, duplicate lines and data) through our Data Appending and Enhancement Toolkit and provide a no obligation quote for this revitalised data.
Screened data doesn’t only have an impact on your legal obligations, enhanced data will immediately improve your return on investment (ROI) – reducing overheads and time wasted working invalid contacts. An identeco data audit will also enable your company to act with sensitively by avoiding contacting someone who appears on the mortality register.
To begin auditing your data today – and for the next year – subscribe to identeco today for only £79.95.If you have any questions, please drop us an email or call us on 01527 549 531 or visit our FAQs to see if we have answered your question there.
Order your audit report today, simply send us your completed file request or contact us for further information.